What can we learn from Netflix’s attention to customer experience? Against the odds, Netflix has achieved an astonishing rise. How did we get to spending an evening chilling, ‘with Netflix’?
The ultimate example of a company disrupting an industry with customer experience?
Netflix, in 2016, represented 35% of all internet traffic in North America, boasting around 75 million subscribers worldwide. An impressive feat, considering the company not too long ago was a small upstart facing up against the goliath of it’s time in Blockbuster. The rise of the entertainment platform is a true tale of disruption.
In this article, we’ll dig deep and explore what lessons you can learn from Netflix. The goal of the post is to distil some of the actionable key takeaways for customer experience practitioners. Shedding light on how Netflix ensure that customer experience is at the heart of their business and decision making.
https://www.business2community.com/customer-experience/the-relentless-pursuit-of-the-perfect-customer-experience-a-netflix-story-02240302/
As a result of the current crisis, the last few months have brought major change to the way many companies operate. Most – if not all – employees were urged to work at home full time, which completely threw a wrench into their routines and communications, especially with other team members. Meanwhile many companies fared well despite the new circumstances. Their secret? Team Chat Tools. Thanks to team chat tools, time and distance no longer play a role. Teams can easily communicate with fellow team members in real-time, wherever and whenever.
https://mopinion.com/en/best-team-chat-tools-for-remote-work/
While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master these technical competencies either. The skills we’ll discuss in this article won’t put you in competition with your engineers or make you smarter than your system architects. But they WILL make you faster, more independent, and more knowledgeable about your product and your users.
https://community.uservoice.com/blog/technical-skills-every-product-manager-should-know/
Almost all of us, as consumers, experience different frustrations and irritations online. The tricky part here is for companies to be able to identify where these pain points are. Mopinion has researched the top ten online irritations of 2016.
https://mopinion.com/top-ten-online-irritations-2016/
Customer experience in the travel industry has changed big-time over the last decade. Long gone are the days of traipsing into a travel agent to book a flight. Nowadays, there aren’t just websites to tell you what the cheapest deals are – you can even find out things like when’s the best time to book, making sure you always secure the lowest price.
While this all sounds like great news for jetsetters, it does mean travel brands have entered a race to the bottom in terms of price, leaving customers scratching their heads when it comes to working out which service is actually best. After all, short of operating at a loss, brands can’t afford to keep slashing their prices, they need to find other ways of standing out in a crowded market.
The most obvious way of doing this is by offering a customer experience that cruises 35,000 feet above the competition – and we don’t just mean lavishing on the free bubbly. As anybody whose luggage has ever ended up in Bangkok when they’re in Birmingham will tell you, travelling is loaded with opportunities for things to go wrong.
This goes to show, a great customer journey isn’t just about the added extras, it’s about the way brands handle problems – and for a one-way ticket to improving in this area, you need plenty of customer feedback.
https://uplandsoftware.com/rantandrave/resources/blog/why-brands-must-capture-feedback-from-the-silent-traveller-to-improve-cx/
